In 1999 Christophe Chaudieu, founder of Easy2Ride leaves 360 International in Les Gets (created 3 years prior) , to start a new adventure in Morzine.
Why Morzine?
With the exception of Morzine, ESI (Ecole de Ski Internationale) are already present in various big resorts across France. The absence of an ESI, Morzine’s proximity to Geneva airport, and an increasing number British clientele interested in the Portes du Soleil ski area, made it the perfect opportunity to locate to Morzine.
The new team was made up of four instructors and one office member, and named themselves E2SA “Ecole Ski Snowboard & Aventures”
They had two main objectives:
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Create a school with high quality service and personalised instruction by highly qualified professionals.
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Recruit some of the best, fully qualified instructors around, bilingual, and not afraid of joining a new adventure.
Despite the difficulties to start up, including established and strong competition, our objectives seemed to pay off. Clients like the idea of an alternative ski school with a more personalised approach.
Winter 2001
With an ever increasing demand, the ski school develops and welcomes more instructors. A new website is also launched, vidéo programmes are offered during lessons, and ski rental and lift passes are offered.
In 2002 Christophe opens his first shop ‘Licence2Ride “Ski & Snowboard Shop” situated in the same building as the Ski School.
Then in 2004 he opens a second rental shop called Easy2Rent “Ski & Snowboard Discount”.
Winter 2007, E2SA becomes Easy2Ride with a Ski & Snowboard Academy and a Ski & Snowboard Shop.
In 2010 Christophe decides to focus entirely on the ski school, and sells his ski rental shop. This becomes Intersport, whom which Easy2Ride are still partnered with today.
In 2011 the ESI changes its logo, and asks all associated ski schools to focus on a common colour- Blue! Easy2Ride decides to follow this movement, and changes all uniforms. With this change, it became easier to recognise the presence of ESI schools in different resorts and their instructors on the slopes.
In 2012, Mr David Douillet, Minister of Sports awards Christophe with the Bronze Medal of ‘Jeunesse et des Sports’ for his services to the industry and his participation in providing professional training new young instructors in order to become fully qualified.
In 2015 the SIMS (Syndicat International des moniteurs de ski) elected Christophe Chaudieu as their new President. Christophe was already part of the head office for ten years. He implements some much needed changes, and new strategies.
2016 welcomes Xavier Bertoni (winner of the 2009 X-games) to the Easy2Ride team, and together with Christophe they create the BFA- Bertoni Freeski Academy.
Today, we are celebrating our 20 years of business in Morzine, and constantly looking for new ways to adapt to our customers’ needs.
